Turn messy marketing numbers into clear decisions.

UTM Builder

Create clean UTM-tagged campaign URLs for GA4, Google Ads, Meta, email and social campaigns. Free, private and no signup required.

ROAS Calculator

Calculate ROAS, contribution profit, ACOS and break-even ROAS from your ad spend, revenue and variable costs. Free with no signup.

Break-Even ROAS

Calculate break-even ROAS (BEROAS) and max CPA for ecommerce campaigns using product cost, shipping, fees and ad spend. Free, instant and no signup.

Conversion Rate

Calculate website sales conversion rate, purchase conversion rate, average order value, revenue per visitor and customer acquisition cost from traffic, orders, revenue and ad spend.

Marketing Metrics

Calculate CTR, CPC, CPM, conversion rate, CPA and ROAS from one campaign dataset. Free, instant and easy to audit.

Subject Line Tester

Check email subject-line length, readability, urgency and spam-risk patterns before you send. Free, private and no signup.

CAC + LTV Calculator

Calculate customer acquisition cost, revenue LTV, contribution LTV, payback orders and the LTV:CAC ratio from your own numbers.

AOV Calculator

Calculate average order value, items per order, average item price, conversion rate, revenue per visitor and the impact of an AOV lift.

CTR Calculator

Calculate click-through rate from impressions and clicks, then see CPC and CPM when you add ad spend. Free and browser-first.

CPM Calculator

Calculate CPM, total ad spend, cost per impression and impressions from any campaign budget and delivery numbers.

CPC Calculator

Calculate cost per click from ad spend and clicks, with CTR and CPM context when you add impressions. Free for Google, Meta and other campaigns.

MER Calculator

Calculate blended MER, marketing spend as a share of revenue, contribution profit and break-even MER across every channel. Free and private.

Ecommerce Profit

Estimate ecommerce revenue, variable costs, net profit, profit margin, ROI and break-even orders from your own product and marketing inputs. Free with editable assumptions.

CPA Calculator

Calculate cost per acquisition, required ad spend or conversions from a target CPA. Free, browser-first and useful for paid search, paid social and lead campaigns.

Contribution Margin

Calculate contribution margin per order, margin percentage, profit after fixed costs and break-even orders after COGS, fulfillment, fees and ad spend.

Break-Even Units

Find the ecommerce units and revenue needed to cover fixed costs, then model a target profit, daily sales target and profit at planned volume.

Shopify Profit

Calculate Shopify store revenue, payment fees, product costs, profit margin and break-even orders with editable assumptions. Free and no signup.

Shopify Fees

Estimate Shopify subscription, payment processing and third-party transaction fees from monthly sales, orders and editable rates. Free calculator with transparent assumptions.

UTM Parameters in GA4: A Practical Campaign Tracking Guide

Research-backed, not filler

Guides that explain the decision

Each guide answers a practical marketing question, explains the assumptions and links back to a useful free tool.

Browse guides

Analytics

Learn what UTM parameters do, how to name them consistently and how to QA campaign links before they pollute your GA4 reports.

What Is ROAS? How to Calculate It Without Confusing Revenue With Profit

Paid media

A practical ROAS guide covering the formula, reported vs contribution-adjusted ROAS, ACOS, MER and why a high-looking return can still lose money.

How to Calculate Break-Even ROAS for Ecommerce (Formula + Calculator)

Paid media

Learn how to calculate break-even ROAS, maximum CPA, target ROAS and commercial ad budget from contribution margin, product costs and fees, then test the result in a free calculator.

Social Media Image Sizes 2026: Instagram, TikTok, YouTube, LinkedIn and More

Platform reference

A current social media image-size reference with feed, story, video, cover and thumbnail dimensions plus safe-zone guidance.

Open hub Getting traffic but no sales Shopify search reports

Shopify growth cluster

Diagnose Shopify conversion, SEO, shipping and app costs

Open the connected Shopify guide hub and choose the next audit from the symptom you can see.

Practical seller playbooks

Answer the next ecommerce question

Decision-led guides for product research, TikTok Shop operations and ecommerce advertising.

Open the seller hub TikTok Shop SEO strategy TikTok Shop product research tools TikTok Shop product validation LIVE selling rules LIVE Dashboard metrics Market research surveys

TikTok Shop Deposit: POP Rules & Refunds (2026)

TikTok Shop deposit guide for sellers: understand US cross-border POP, the $1,500-per-shop example, category rules, refunds, cash-flow impact and scam checks.

TikTok Shop Payout Schedule & Settlement Process (2026)

TikTok Shop payout and settlement process for US sellers: see the 1–31-day post-delivery window, payout schedule, reserves, held funds and bank timing.

TikTok Shop Category Requirements (US 2026): Who Needs Approval?

TikTok Shop category requirements for US sellers: see which products need category or product approval, the documents to prepare and how to fix a rejection before sourcing inventory.

TikTok Shop Product Listing SEO Strategy (2026): Titles, Keywords & Search

A practical TikTok Shop product listing SEO strategy: find buyer language, write accurate titles, use Search keywords and Product highlights, complete attributes and align content with the listing.

TikTok Shop Local vs Cross-Border vs ACCU Store? 2026 Decision Tree

Should you open a TikTok Shop local, cross-border or ACCU store? Compare US entity, fulfillment, payouts, compliance and costs in a 2026 decision tree for small sellers.

Best TikTok Shop Product Research Tools (2026): Free & Paid

Best TikTok Shop product research tools in 2026: compare free and paid options for demand, competition, creators and margin validation before buying inventory.

TikTok Shop Taxes for US Sellers (2026): 1099-K & Deductions

TikTok Shop taxes for US sellers: understand 1099-K thresholds, payout reconciliation, sales tax, deductions and a practical close process.

Ecommerce Performance Max Management Guide (2026): Feed, Tracking & ROAS

Performance Max management for ecommerce: fix Merchant Center feeds, conversion tracking, asset groups, search themes and contribution ROAS before changing budget.

How to Start TikTok Shop Affiliate With No Followers (2026)

Can you start TikTok Shop affiliate with 0 followers? Check US eligibility, seller invites, Product Marketplace, sample rules and a first-sale plan.

TikTok Shop LIVE Selling Tips (2026): Convert Viewers

TikTok Shop LIVE selling tips for more clicks and orders: use hooks, demos, product pinning, buyer questions and post-LIVE diagnosis.