Free AOV Calculator: Average Order Value and Revenue Uplift
Average order value shows how much revenue a typical order generates. Use it with conversion rate and revenue per visitor so you can tell whether a bigger basket is improving the business, not just the headline number.
How this free tool works
Calculate average order value, items per order, average item price, conversion rate, revenue per visitor and the impact of an AOV lift. The result is designed to be transparent: you can see the inputs, the formula and the assumptions instead of receiving a black-box score.
AOV = total revenue ÷ orders. Items per order = items sold ÷ orders. Revenue per visitor = revenue ÷ sessions. Uplift revenue = (new AOV − current AOV) × orders.
Best for
- Shopify and ecommerce operators planning bundles or free-shipping thresholds
- CRO teams sizing the value of an upsell or cross-sell
- Marketers connecting basket size to traffic economics
Frequently asked questions
How do I calculate average order value?+
Divide revenue for a defined period by the number of orders in that same period. Do not divide by items or customers unless you are calculating a different metric.
What is a good AOV?+
There is no universal good AOV. Compare your own trend by channel, customer type, product mix and margin rather than copying a category number without context.
How can I use AOV to plan free shipping?+
Use your current AOV as a starting point, then model a threshold that encourages an additional item without making the shipping subsidy destroy contribution margin.
References and methodology
We use primary documentation where available and treat calculators as planning aids, not guarantees. Check the linked source when a platform changes its rules.
- Shopify: Basic ecommerce metrics
Shopify's reference for AOV and other store performance metrics.
- Shopify: Retail conversion rate
Connects AOV with sessions, orders and ecommerce conversion measurement.
Turn this answer into a repeatable growth workflow.
Use the free result as your starting point, then move the next campaign, creative or growth decision into GrowthGPT when the work becomes repetitive.