Social Media Image Sizes 2026
A practical reference for feed posts, stories, reels, thumbnails, covers and safe zones across major social platforms.
| Platform | Feed / post | Story / vertical | Cover / note |
|---|---|---|---|
| 1080×1350 (4:5) | 1080×1920 (9:16) | 320×320 profile | |
| TikTok | 1080×1920 (9:16) | 1080×1920 | Keep text central |
| YouTube | 1280×720 thumbnail | 1080×1920 Shorts | 1280×720 |
| 1200×1200 or 1200×627 | — | 1584×396 banner | |
| 1080×1080 or 1200×630 | 1080×1920 | 851×315 cover | |
| 1000×1500 (2:3) | — | Keep text away from edges |
Platform-specific ad and store references
Use the overview for a quick comparison, then open the platform page for current limits, safe zones and first-party sources.
Meta Ads Creative Specs 2026: Feed, Stories and Reels
A practical Meta and Instagram ads size guide for feed, Stories, Reels and carousel creative, with safe-zone checks and official references.
Open referenceGoogle Display Ad Sizes 2026: Responsive Image Specs
Current Google responsive display image dimensions, minimum sizes, file limits and common uploaded display ad units for campaign QA.
Open referenceTikTok Ads Creative Specs 2026: In-Feed Video and Safe Zones
TikTok in-feed ad dimensions, formats, file limits, duration and safe-zone guidance based on current TikTok Ads Manager documentation.
Open referenceShopify Product Image Sizes 2026: Dimensions and File Limits
Shopify product image dimensions, file types, size limits, video requirements and consistent-ratio guidance from the official Help Center.
Open referenceKeep safe zones
Leave breathing room near interface controls and use a central area for headlines.
Export by ratio
Adapt the composition instead of stretching one square image into every platform.
Recheck official specs
Social formats change. Treat this page as a current reference, not a permanent promise.
References and methodology
We use primary documentation where available and treat calculators as planning aids, not guarantees. Check the linked source when a platform changes its rules.
- Buffer: Social media image sizes in 2026
Cross-platform reference updated in 2026.
- YouTube Help: Custom thumbnails
Official YouTube thumbnail guidance.
- LinkedIn Help: Image specifications
Official LinkedIn specifications.