Free tool · No login
CAC · LTV Calculator
See whether your unit economics are healthy: margin-adjusted LTV, the LTV:CAC ratio, and how long it takes to earn back acquisition cost.
LTV (margin-adjusted)
$180.00
LTV : CAC
6.0 : 1
Strong — you may be able to spend more
CAC payback
4.0 months
Revenue LTV
$300.00
LTV uses gross margin, not revenue — that is the value you actually keep. Healthy DTC usually targets LTV:CAC of about 3:1 with payback under ~12 months (benchmarks vary — use your own data).
For reference only — benchmarks vary by category; use your own data.
Powered by GrowthGPT
Want to see where the growth is?
GrowthGPT runs a market and competitor diagnosis, finding actionable openings across the full funnel from impression to conversion.