Social Media Audit Template
Audit the profile, content mix, reach, engagement, conversion path and next experiments in one repeatable sheet.
Download the free CSVWhat is inside this template?
How to use it
- 1
Export a consistent date range instead of comparing random posts.
- 2
Separate reach problems from message, creative and offer problems.
- 3
Turn the audit into three prioritized actions with an owner and review date.
The quality check before you publish
A template is only useful when the fields lead to a decision. Delete any column you will not review, assign an owner and add a date for the next check. This keeps the document operational instead of turning it into a static worksheet.
References and methodology
We use primary documentation where available and treat calculators as planning aids, not guarantees. Check the linked source when a platform changes its rules.
- Google Analytics: Dimensions and metrics
Measurement definitions for traffic and conversion analysis.
- Buffer: Social media image sizes
High-authority creative-spec reference for the content audit.
Turn this answer into a repeatable growth workflow.
Use the free result as your starting point, then move the next campaign, creative or growth decision into GrowthGPT when the work becomes repetitive.