Ecommerce KPI Dashboard Template
Track the few numbers that explain whether growth is creating demand, customers and contribution profit. Use one row per period and keep the definition of each metric visible.
Download the free CSVWhat is inside this template?
How to use it
- 1
Choose one reporting cadence and use the same period for revenue, spend, orders and customers.
- 2
Write the formula or source for every field before adding benchmarks.
- 3
Add one decision note per period so the dashboard explains what changed and what will happen next.
The quality check before you publish
A template is only useful when the fields lead to a decision. Delete any column you will not review, assign an owner and add a date for the next check. This keeps the document operational instead of turning it into a static worksheet.
References and methodology
We use primary documentation where available and treat calculators as planning aids, not guarantees. Check the linked source when a platform changes its rules.
- Shopify: Basic ecommerce metrics
High-authority context for core store metrics.
- Google Analytics: Dimensions and metrics
Official measurement definitions and scope considerations.
Turn this answer into a repeatable growth workflow.
Use the free result as your starting point, then move the next campaign, creative or growth decision into GrowthGPT when the work becomes repetitive.