Campaign Brief Template
Give a campaign one shared source of truth: who it is for, what promise it makes, what proof supports it and how success will be measured.
Download the free MarkdownWhat is inside this template?
How to use it
- 1
Write the customer problem in their language before drafting creative.
- 2
Choose one primary promise and define the evidence that makes it credible.
- 3
Attach the tracking and conversion event so the brief can be evaluated after launch.
The quality check before you publish
A template is only useful when the fields lead to a decision. Delete any column you will not review, assign an owner and add a date for the next check. This keeps the document operational instead of turning it into a static worksheet.
References and methodology
We use primary documentation where available and treat calculators as planning aids, not guarantees. Check the linked source when a platform changes its rules.
- Google Ads: About ad quality
Official context for relevance and landing-page experience.
- Google Analytics: Manual campaign measurement
Connect the campaign brief to measurable traffic.
Turn this answer into a repeatable growth workflow.
Use the free result as your starting point, then move the next campaign, creative or growth decision into GrowthGPT when the work becomes repetitive.