Marketing glossary · CTR
What Is CTR in Marketing?
What Is CTR in Marketing?
Click-through rate explained with the formula, examples and the difference between attention and intent.
CTR
Formula
CTR = clicks ÷ impressions × 100
Example
100 clicks from 10,000 impressions = 1% CTR.
Why this term matters
CTR becomes useful when you connect it to the next business question. Pair it with the right denominator, time range and outcome; never optimize a single number without checking the quality of the underlying traffic or profit.
References and methodology
We use primary documentation where available and treat calculators as planning aids, not guarantees. Check the linked source when a platform changes its rules.
- Google Ads Help: About clickthrough rate
Official Google Ads definition.
Next step with GrowthGPT
Turn this answer into a repeatable growth workflow.
Use the free result as your starting point, then move the next campaign, creative or growth decision into GrowthGPT when the work becomes repetitive.