Marketing glossary · CPC
What Is CPC? Cost Per Click Explained
What Is CPC? Cost Per Click Explained
Understand CPC, how it differs from CPM and CPA, and what can make a click expensive.
CPC
Formula
CPC = ad spend ÷ clicks
Example
$200 spend and 400 clicks = $0.50 CPC.
Why this term matters
CPC becomes useful when you connect it to the next business question. Pair it with the right denominator, time range and outcome; never optimize a single number without checking the quality of the underlying traffic or profit.
References and methodology
We use primary documentation where available and treat calculators as planning aids, not guarantees. Check the linked source when a platform changes its rules.
- Google Ads Help: About average cost-per-click
Official Google Ads reference.
Next step with GrowthGPT
Turn this answer into a repeatable growth workflow.
Use the free result as your starting point, then move the next campaign, creative or growth decision into GrowthGPT when the work becomes repetitive.