TikTok Shop AHR: Account Health & Violation Points

Short answer: for US TikTok Shop sellers, the Account Health Rating (AHR) is a 0–1,000 compliance score. Sellers start at 200 points, points are earned or deducted from shop activity over a rolling 180-day window, and enforcement milestones occur at 150, 100, 50 and 0 points. AHR is not the same as Shop Performance Score (SPS), and it is not the creator-facing Creator Health Rating (CHR). Check your own Seller Center because TikTok can change labels, eligibility and enforcement by market and account.

The old “24 violation points means permanent closure” explanation is not a safe description of the current US seller system. TikTok's current seller guidance describes policy deductions from AHR, milestone enforcement and ticket-specific actions. Use the current AHR page and violation notice as the source of truth for your shop.

AHR, SPS and CHR: the three scores people mix up

The practical rule is simple: use AHR to manage compliance risk, SPS to manage shop performance and benefits, and CHR to manage creator-account health. A low SPS is not evidence that a seller violated a policy, and a healthy CHR does not clear a seller shop's AHR.

How the current seller AHR works

TikTok's current US AHR guide says:

• AHR ranges from 0 to 1,000, and new sellers start at 200 points.
• The score reflects points earned and lost from shop activity over the last 180 days.
• Sellers can earn points through completed orders and policy quizzes. The current guide gives 4 points for every 200 finished orders, excludes sample, returned, refunded, cancelled or defective orders, and caps order-based gains at 20 points per week.
• Points can be deducted when a seller violates policies or fails to meet performance standards. The amount depends on the severity and frequency of the issue.
• Earned and deducted points reset after 180 days under the current guide. A successful correction or appeal can restore the relevant enforcement outcome or points.

Do not calculate your AHR from GMV, revenue, reviews or one fulfillment percentage. The AHR page combines the account-specific point history and policy records that TikTok displays for your shop.

AHR zones and milestone actions

These are milestone actions, not a promise that every shop will receive exactly the same restriction. TikTok says it may take additional enforcement for severe, repeated or out-of-scope conduct, and a milestone quiz may reduce an action's duration when the account is eligible.

What can reduce seller account health?

TikTok groups seller policy and performance issues into several practical risk areas:

The highest-leverage prevention step is not checking a score once a week. It is connecting each policy risk to an owner, a check and a piece of evidence before a campaign or listing goes live.

Where to check your current AHR and violation records

Use the account-specific dashboard rather than a third-party summary:

1. Open Seller Center → Account Health and review the AHR score, trend and common policy violations.
2. Open Account Health → Shop Health → Violation Records and check each ticket's status, deadline and available actions.
3. Check Seller Center Inbox and the email address tied to the shop. TikTok says violations are notified through at least those channels, with additional channels for serious cases.
4. Save the ticket ID, affected listing or order IDs, notification time, policy section and evidence deadline before changing anything.

TikTok also says sellers can receive a warning when AHR is 10 points away from the next milestone. That warning is useful, but it is not a substitute for checking the dashboard and unread violation records.

Correction versus appeal: choose the right path

The fastest resolution is not always an appeal. First identify what the ticket allows:

For the current US violation guide, an appeal is generally due within 30 days of notification; if rejected, a second appeal may be available within 15 days, with a maximum of two appeals per case. Some cases with non-immediate enforcement can have a shorter 12–72 hour window. The ticket controls the deadline, so do not rely on a generic calendar rule.

An effective evidence chain answers four questions:

1. What exactly did TikTok identify?
2. Which listing, order, message or event is involved?
3. What fact proves the decision is wrong, or what change removed the risk?
4. What control prevents the same issue from recurring?

Screenshots without context are weak evidence. Put the relevant record, timestamp and explanation together, and never alter or fabricate documents.

A weekly seller-health operating system

Daily: catch an issue before it compounds

• Review AHR, unread violation records and Seller Center Inbox.
• Reconcile orders that are near their dispatch or cancellation deadline.
• Check inventory for promoted SKUs so a campaign does not create avoidable cancellations.
• Route customer questions about fit, safety, delivery and returns to a named owner.

Weekly: audit the source of risk

• Sample listings for category, claims, variants, price and product-page accuracy.
• Review late dispatch, seller cancellations, refunds, returns and complaint patterns by SKU.
• Confirm that supplier invoices, authorization and product-safety files are still current.
• Review SPS separately from AHR; use the customer-service response-rate guide for the service metrics that may appear in the current SPS view.

Before a promotion: run a go/no-go check

Do not scale a listing if inventory, delivery promise, claims or support coverage cannot handle the traffic. A short-term GMV spike is not worth an avoidable policy record, order-volume limit or fund hold.

Seller AHR versus creator CHR

Creators have a separate Creator Health Rating in Creator Center. TikTok's current US CHR guide describes a 0–1,000 system that starts new creators at 200 points, uses 200–1,000 as healthy, 151–199 as needs attention and 1–150 as at risk. CHR point deductions reset after 90 days, and creator milestones can restrict shoppable videos, LIVEs, Product Showcase or campaigns.

That does not turn CHR into a seller metric. If you are operating both a shop and an affiliate or marketing account, monitor the shop's AHR and the creator account's CHR separately. A creator may have healthy CHR while the linked seller shop has a listing or fulfillment violation, and a seller can have a healthy AHR while a creator's promotional content creates CHR risk.

Common questions

Is TikTok Shop AHR the same as SPS?
No. AHR is a 0–1,000 compliance score tracked over 180 days; SPS is a 0–5 performance score tracked over 90 days. TikTok says low SPS alone does not trigger enforcement, while low AHR can trigger milestone actions.

Does the old 24-point rule still describe US seller AHR?
Do not use it as the current default explanation. The current US seller guidance describes AHR deductions, 150/100/50/0 milestones and ticket-specific enforcement. Older articles may still use the previous violation-points language.

What happens at AHR 150?
The current guide says a shop may lose access to new mega campaigns and new listings for 7 days. The exact action shown on your ticket or dashboard controls your account.

How can I raise AHR?
Keep policy-compliant listings and fulfillment stable, complete any eligible policy or milestone quizzes, and avoid new deductions. Order-based points accrue slowly and are capped, so do not treat more orders as a substitute for compliance.

Does a low AHR automatically reduce Google or TikTok search ranking?
Do not make that claim. TikTok's enforcement policy lists possible reductions in shop or product visibility, listing restrictions, campaign restrictions, order-volume limits and fund holds. Whether a particular action affects distribution depends on the notice and account state.

Where do I appeal a violation?
Open Seller Center → Account Health → Shop Health → Violation Records → View Details → Appeal when the ticket offers that option. Follow the deadline shown in the ticket and attach a complete evidence chain.

Sources checked (August 17, 2026)

• TikTok Shop US: Managing Shop Health & Violations — current AHR scale, 180-day window, point rules, zones, milestones and AHR versus SPS.
• TikTok Shop US: Seller Enforcement Policy — enforcement actions, visibility, listing, order-volume and funds consequences.
• TikTok Shop US: Violation & Appeal Guide — Seller Center path, correction, appeal deadlines and evidence requirements.
• TikTok Shop US: Creator Health Rating Overview and Requirements — current CHR rules and why creator health is separate from seller AHR.

This guide is general operating information, not a guarantee of eligibility, visibility or enforcement outcome. TikTok's current Seller Center notice and policy text for your market and account take priority.