What Is Foreplay? 2026 Pricing, Free Trial & Features (Ad Inspiration / Swipe File)
Foreplay (foreplay.co) is an ad-inspiration / swipe-file tool: it saves ads from the Facebook Ad Library, TikTok Creative Center and other sources into a searchable, foldered swipe file, then turns those references into creative briefs for designers and editors. It solves the where does creative come from, and how do we turn it into a repeatable process problem. As of 2026, plans start at roughly $59/month, with a 7-day free trial (no credit card).
To understand how the whole creative-testing process runs first, see the Meta ad creative testing framework; this page covers Foreplay on its own.
What Foreplay does
- Swipe File: save ads from major ad libraries in one click; tag, organize into folders and share with the team.
- Discovery: search a large ad database to find inspiration and angles.
- Spyder (competitor tracking): watch competitor brands and keep collecting their new ads.
- Briefs: assemble reference creatives into briefs for your creators.
- Chrome extension + API: save as you browse; plug into your own workflow.
Foreplay pricing (approximate, 2026)
| Plan | Price (approx.) | Best for |
|---|---|---|
| Basic | $59 / mo (1 seat) | Solo / small teams doing inspiration and organization |
| Workflow | $175 / mo (up to 5 seats) | Teams needing competitor tracking + creative analytics |
| Agency | $459 / mo (up to 10 seats) | Agencies managing multiple brands / accounts |
Annual billing saves ~15% (Basic is roughly $49/mo annual); pricing changes — check foreplay.co for the live rate. The above are approximate figures as of 2026.
Is it worth it? The one-line take
- Worth it if: you want to systematically collect competitor ads, build a swipe file, and turn references into briefs for creators.
- Wrong fit if: what you actually want is data on how your own account's creatives perform — Motion suits that better.
Frequently asked questions
Does Foreplay have a free version? There's a 7-day free trial (no card required) that auto-converts to paid unless cancelled; regular use requires a paid subscription.
Foreplay or Motion — which should I pick? Foreplay handles inspiration collection + brief output; Motion handles performance analysis of your own creative. Many teams use both, but if you pick one: choose Foreplay when you lack inspiration sources, Motion when you lack data to decide. See what Motion is.
Which platforms can Foreplay save ads from? It supports unlimited saving from the Facebook Ad Library, TikTok Creative Center, LinkedIn and other sources.
Is Foreplay good for individuals? Yes — the single-seat Basic tier is built for solo creatives and small teams doing inspiration and organization.
Collecting other brands' winning ads is only step one; the real gap is how fast you can turn that inspiration into creative you can actually run. To turn swipe-file inspiration straight into new creative, try our AI creative tool.
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