Email & SMS
8 articles
Win-Back Email Flow for Lapsed Customers (2026): A Re-Engagement Playbook
How to build a 2026 win-back email flow: when a customer is lapsed, a 4-email sequence, when to discount, and a sunset policy to protect deliverability.
Read more →Email Deliverability & Inbox Placement for Ecommerce (2026)
2026 ecommerce deliverability guide: SPF/DKIM/DMARC table, Gmail/Yahoo bulk-sender rules, complaint thresholds, list hygiene, warm-up, plus a checklist.
Read more →Klaviyo Email Segmentation & Flows for Ecommerce: The 2026 Guide
Klaviyo for ecommerce in 2026: segment by engagement and lifecycle (engaged/VIP/lapsed), then run welcome, cart, browse, post-purchase and winback flows.
Read more →SMS vs Email Marketing for Ecommerce 2026: Which Is Better & When
SMS vs email marketing for ecommerce — which is better? Use both, with different jobs: email for nurture and complex messaging, SMS for instant urgency. ROI, when to use each, sequencing — all numbers hedged.
Read more →Ecommerce Email Open Rate Benchmarks & How to Improve 2026
What's a good ecommerce email open rate? 2026 ranges plus the Apple MPP inflation problem — open rate is unreliable now, track click-to-open rate. With tactics: subject lines, segmentation, deliverability. Numbers hedged.
Read more →Abandoned Cart Email Best Practices 2026: Timing, Copy & Offers
How to write abandoned cart emails that recover more? Timing is everything: email 1 at ~1hr, email 2 at 24hr, email 3 at 72hr. Get the 3-email flow structure, copy tips, and free-ship vs % discount strategy — platform-agnostic, recovery rates hedged.
Read more →SMS Marketing for Ecommerce (2026): When SMS Beats Email, Compliance, Core Flows, and Frequency
A practical 2026 SMS guide for ecommerce: when SMS beats email, how to handle consent and compliance (TCPA-style), growing your list, the core SMS flows, how often to send, and running email + SMS together. Ranges only; verify current regulations.
Read more →Ecommerce Email Marketing Flows (2026): The Automations to Run, Segmentation, and How Much Revenue Email Should Drive
The complete 2026 guide to ecommerce email: the five essential automated flows (welcome, abandoned cart/checkout, browse abandonment, post-purchase, winback), segmentation, and how much of total revenue email should drive. Ranges only — use your own data.
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