EshopPick
e.l.f  Main Stain Lipliner Marker - Long-Lasting Lip Color Tool for Precise Lip Definition (Beauty & Personal Care Makeup Accessory)
Launch
🔥 Hot🚀 Rising

e.l.f Main Stain Lipliner Marker - Long-Lasting Lip Color Tool for Precise Lip Definition (Beauty & Personal Care Makeup Accessory)

🇺🇸 US·Beauty & Personal Care / Makeup·e.l.f. Cosmetics·4.3
$5.00
7-day sales
24.5K
Total sales
60.2K
Revenue (est.)
$301.2K
Opp. score (est.)
76
Days listed
15 d

Pushed by 254 affiliates, each driving ~116 units/month (est.).

Product insight

Listed only ~2 weeks yet already 24k sold in 7 days, with just 254 affiliates driving ~116 units each/month — a strong opportunity signal. But it's an e.l.f branded item at only $5.

⚠️ Risks

  • Hard to win volume against the official brand store; $5 = thin margin.
  • New product — trend not fully validated.

✅ Actions

  • Use the new-product window to test affordable lip-liner white-label alternatives; don't fight the official store.
  • Differentiate on shades/sets, avoid pure price competition.

* Per-product analysis based on real data, for reference only.

Profit calculator

Category (pre-fill rates)
Unit profit
$-3.92
Margin
-78.3%
Break-even daily sales
Never breaks even
Est. monthly profit
$-3.5K
Cost breakdown
Price
$5.00
Cost
$-1.10
First-leg shipping
$-0.80
Last-leg shipping
$-3.50
Platform fee 8%
$-0.40
Affiliate fee 15%
$-0.75
Ad cost / unit
$-1.67
Packaging
$-0.50
Return loss
$-0.20