# Marketing Plan Template

## 1. Objective

- Business objective:
- Primary metric:
- Target date:
- Baseline:
- Target:

## 2. Audience

- Primary customer:
- Problem they are trying to solve:
- Existing alternative:
- Proof or insight we can use:

## 3. Offer and message

- Offer:
- One-sentence promise:
- Main objection:
- Proof:
- Call to action:

## 4. Channel plan

| Channel | Role | Asset | Owner | Launch date | KPI |
| --- | --- | --- | --- | --- | --- |
|  |  |  |  |  |  |

## 5. Budget and milestones

- Total budget:
- Test budget:
- Scale threshold:
- Stop condition:
- Review date:

## 6. Measurement

- Campaign name:
- UTM convention:
- Conversion event:
- Attribution window:
- Reporting owner: